Privacy Policy

AlpenFreude Spielwaren AG, located at 63 Maihofstrasse, 3rd Floor, 6004 Lucerne, Switzerland, is committed to protecting your privacy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our site or use this service. By accessing or using our online platform, you agree to be bound by the terms and conditions of this Privacy Policy.

We process personal data in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR) of the European Union.

Information We Collect

We may collect personal information that identifies, relates to, describes, or is capable of being associated with you. This includes:

• Identity Data: Such as your name, title, date of birth.
• Contact Data: Such as your billing address, delivery address, email address, and telephone numbers.
• Financial Data: Such as payment card details (processed by secure payment gateways, we do not store full card details) and bank account details for refunds or business transactions.
• Transaction Data: Such as details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: Such as internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site.
• Profile Data: Such as your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data: Information about how you use our site, products, and services.
• Marketing and Communications Data: Such as your preferences in receiving marketing from us and our third parties and your communication preferences.

How We Collect Your Data

We use different methods to collect data from and about you, including:

• Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post or through our online forms. This includes personal data you provide when you:
  • Apply for our products or services;
  • Create an account on our site;
  • Subscribe to our service or publications;
  • Request marketing to be sent to you;
  • Give us feedback or contact us.
• Automated technologies or interactions: As you interact with our site, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers, advertising networks, search information providers, and contact, financial and transaction data from providers of technical, payment and delivery services.

How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.
• Where you have given consent.

We use your data for purposes including:

• Processing and fulfilling your orders.
• Managing your account.
• Managing our relationship with you.
• Improving our site, products, and services.
• Sending you marketing communications where you have requested them or consented.
• Enabling you to participate in interactive features of our service when you choose to do so.
• Keeping our site safe and secure.
• Complying with legal obligations.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Performance of a contract: To fulfill orders and provide services you request.
• Legitimate Interests: For business purposes such as improving services, detecting fraud, or direct marketing to existing customers (where permitted by law).
• Legal Obligation: To comply with laws and regulations, such as tax requirements.
• Consent: When you provide explicit consent for specific processing, such as sending marketing newsletters.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Sharing Your Data

We may share your personal data with trusted third parties to help us operate our business and provide our services, such as:

• Service providers who provide IT and system administration services.
• Professional advisors including lawyers, bankers, auditors, and insurers.
• Government and regulatory authorities where required by law.
• Specific third parties such as payment service providers or delivery companies to fulfill your orders.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

Your personal data may be transferred to, and stored at, a destination outside of Switzerland or the European Economic Area (EEA). Where this is the case, we ensure that a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the relevant authorities (e.g., Swiss Federal Data Protection and Information Commissioner or the European Commission).
• Where we use certain service providers, we may use specific contracts approved by the relevant authorities which give personal data the same protection it has in Switzerland or the EEA.

Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

You also have the right to lodge a complaint with the competent data protection supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC). Within the EU, you can lodge a complaint with the supervisory authority in your member state of residence.

Your Data Protection Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These may include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data (data portability).
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

You also have the right to lodge a complaint with the competent data protection supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC). Within the EU, you can lodge a complaint with the supervisory authority in your member state of residence.

Cookies and Tracking Technologies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please refer to our separate Cookie Policy.

Changes to This Policy

We may update our Privacy Policy from time to time. We will post any changes on this page. We encourage you to review this Privacy Policy periodically for any changes.

Contact Information

If you have any questions about this Privacy Policy or our data protection practices, please contact us by postal mail at:

AlpenFreude Spielwaren AG
63 Maihofstrasse, 3rd Floor
6004 Lucerne
Switzerland